The entire thing is just so deceptive.
It couldn't be simpler. SSG is charging players for an experience they could already be having at no cost on pre-existing servers (Stones of the Tortoise + like-minded players. It's been done before on nearly every server). SSG simply counted upon the gullibility and lack of common sense of its player base in order to squeeze out a little more $$$ prior to maintenance mode, and the true-to-form player base did not disappoint them.
On the other hand, without $$$, LOTRO is going to shut down. So THIS is how SSG has chosen to generate that money. Not with better content. Not with upgrading the game engine to a 64k client (which we all knew was never going to happen, and so did Turbine/SSG). Not with overhauling gameplay and fixing the thousands of bugs players are currently pretending don't exist. Not with competent marketing (remember the Mordor trailer?). Not with better communication or customer service. But rather by rewarding LOTRO players' blatant stupidity by charging them a fee for what they already get for free.
Which is going to make it all the sweeter when the players finally realize they've been swindled.*
* but keep paying for it anyway, because they're complete idiots.